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Friday, 05 November 2010 00:00 |
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In a slightly surprising study by Forrester Research found that the members of Gen Y (born around 1980 or after) are least likely to use video conferencing, video chat and web conferencing tools. This is almost counter intuitive! The study was intended to gauge the use of communications and collaboration software in enterprises. and consistently found that younger workers are less likely then their older counterparts to take advantage of new technologies like conferencing and social media on the job. Some specific finding are:- - Gen Y is least likely to share information via text message (26%, compared to 47% of those aged 55+), and least likely to use video conferencing, video chat and web conferencing tools.
- Gen Y uses social networking the least frequently (40% of Gen Y workers who use social media for business do so daily, compared to 50% of those aged 55+).
- Older Boomers (55+) have increased their business use of social media 79% in the past year.
Younger workers also are less likely to use collaboration technology, and think that meetings are not effective. Most likely, this is because these workers are not in decision making positions. For marketers, the positive to take from this study is that adoption of new technologies in older cohorts is widespread. But then again, what about younger workers?
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